YOU ARE YOUR BRAND

Brand Resonance

What shows your brand is unique to the marketplace? What defines you as a first mover in your target market? What sets you and your brand apart from communities?Is it specific and clear, not confusing? Do all the elements of your brand reflect you?

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Course curriculum

1. Introduce Yourself!
2. How to Navigate this Course
1. Overview: Why You Need to Stand Out from the Crowd
2. Review: Why Brands Matter
3. Exercise: The Power of Brand Impressions
4. Review: Your Resonant Identity
5. Discussion: Recap and Reflection
1. Overview: Relatability
2. Exercise: Relatability #1 — Core Values
3. Exercise: Relatability #2 — Interests and Passions
4. Exercise: Relatability #3 —Struggles and Challenges
5. Exercise: Relatability #4 — Quirks and Idiosyncrasies
6. Discussion: Recap and Reflection
1. Overview: Aspiration
2. Exercise: Aspiration #1 — Outcomes and Experience (What You Have Created)
3. Exercise: Aspiration #2 — Competencies and Capabilities (What You Can Do)
4. Exercise: Aspiration #3 — Core Values (How You Behave)
5. Discussion: Recap and Reflection
1. Overview: Authenticity
2. Exercise: Expressing Authenticity with Voice (How You Talk)
3. Exercise: Expressing Authenticity with Message (What You Say)
4. Exercise: Expressing Authenticity with Actions (What You Do)
5. Review: The Courage to Be Who You Are
6. Discussion: Recap and Reflection
1. Overview: Putting It into Practice
2. Review: Case Study — Why You Might Find Resonance with Apple
3. Exercise: Identify 3 Ways to Improve Your Brand Resonance
4. Discussion: Recap and Reflection
5. Moving Forward

About this course

Free
29 lessons
0 hours of video content

Discover your potential, starting today

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Brand Resonance

Course curriculum

Welcome and Orientation

Module 1: Why You Need to Stand Out from the Crowd

Module 2: Relatability

Module 3: Aspiration

Module 4: Authenticity

Module 5: Putting It Into Practice

About this course

Discover your potential, starting today