Course curriculum

    1. Introduce yourself!

    2. How to navigate your course

    1. Overview: Why Should You Start with an Audience-First Approach?

    2. Review: Problems With the Product-First Approach

    3. Review: The Pros of the Audience-First Approach

    4. Review: Common Mistakes to Avoid

    5. Exercise: Starting with Your Target Market

    6. Discussion: Recap and Reflection

    1. Overview: Get to Know Your Target Market

    2. Exercise: Brainstorming Potential Target Markets

    3. Exercise: Narrowing Down Your Target Market

    4. Exercise: Rating Your Potential Target Markets

    5. Discussion: Recap and Reflection

    1. Overview: Finding Your Ideal Customer

    2. Exercise: Choosing Your One Ideal Customer

    3. Exercise: Interviewing Your Ideal Customer

    4. Exercise: Putting It All Together

    5. Exercise: Develop Your Ideal Customer Profile

    6. Discussion: Recap and Reflection

    1. Overview: How to Use Your Ideal Customer Profile

    2. Review: Solve a Problem That Needs Solving

    3. Review: See Your Business the Way Your Ideal Customer Does

    4. Review: Develop New Products and Services

    5. Exercise: Create a Product and Offer For Your Ideal Customer

    6. Discussion: Recap and Reflection

    1. Review: What You’ve Learned So Far

    2. Review: Reflecting on Each Lesson

    3. Looking Forward

About this course

  • $99.99
  • 28 lessons
  • 0 hours of video content